Last updated: [January, 2025]

Thank you for visiting www.supergearperformance.com (the “Website”), operated by Super Gear Concept, LLC (“we,” “us,” or “our”). We are committed to protecting your Personal Data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from the Website. It also includes additional information for residents of the European Union (GDPR) and various U.S. states under respective U.S. State Privacy Laws.

You can print this document using the print command in your web browser.

POLICY SUMMARY

Below is a brief overview of how and why we process your Personal Data. Please refer to the Full Policy for detailed information:

Types of Data We Collect
- Identifiers: Name, email address, phone number, shipping address, billing address.
- Payment Information: Processed by third-party payment gateways (e.g., PayPal, Authorize.Net).
- Usage Data: IP address, browser type, pages visited, and other data collected via cookies or similar tracking technologies.
- Communications: Live chat messages, contact form submissions, emails.
Why We Collect Data
- Order Fulfillment & Shipping: To process and deliver orders.
- Payments: To facilitate secure transactions.
- Advertising & Analytics: To track and improve our marketing campaigns and website performance.
- Customer Support: To respond to your inquiries and requests.
Sharing Your Data
- We may share your information with third-party service providers (e.g., shipping carriers, payment processors, analytics providers).
- We do not sell your Personal Data for monetary gain. However, some data sharing (e.g., for interest-based advertising) could be considered a “sale” or “share” under certain U.S. state laws unless you opt out.
Your Rights
- EU Residents: You have the right to access, rectify, erase, restrict, or object to our processing of your Personal Data, and to data portability.
- U.S. Residents: Depending on your state, you may have rights to access, delete, correct, or opt out of the sale or sharing of your Personal Data.

CONTACT INFORMATION

Owner and Data Controller
Super Gear Performance, LLC
460 Quai1 Meadow ,Irvine ,CA 92603, USA
Phone: +1 (872) 216-6082
Email: support@supergearperformance.com

For any questions or concerns regarding this Privacy Policy, please contact us at the email or address above.

FULL POLICY

1. Owner and Data Controller

Super Gear Performance, LLC (hereinafter “Owner” or “we”)
Address: 460 Quai1 Meadow ,Irvine ,CA 92603, USA
Phone: +1 (872) 216-6082
Email: support@supergearperformance.com

2. Types of Data Collected

We collect various types of Personal Data to provide and improve our services, process orders, and comply with legal obligations.

2.1 Identifiers

Name (first and last)
Email address
Phone number
Shipping/billing address

2.2 Payment Information

We use third-party payment gateways (e.g., PayPal, Authorize.Net) to process payments.
These third parties may collect your credit/debit card number, security code (CVV/CVC), and expiration date solely for payment processing.
We do not store full credit card details on our servers; we only receive necessary information to confirm a successful payment.

2.3 Internet or Electronic Network Activity Information (Usage Data)

IP address, browser type, operating system, referring URLs, pages or content viewed, dates and times of visits, and similar usage information.
Collected automatically through cookies, web beacons, and similar tracking technologies.

2.4 Communication Data

Contact form submissions (e.g., inquiries, quotes, support questions)
Email or live chat exchanges
Any additional information you voluntarily provide when you interact with us.

2.5 Fulfillment and Shipping Data

Order details (product purchased, quantity, price)
Preferred shipping method
Tracking information from carriers (e.g., UPS, FedEx, DHL)

3. How We Collect Data

Directly from You: When you place an order, sign up for our mailing list, contact us via email or live chat, or fill out a form on our Website.
Automatically: Through cookies, web beacons, log files, and other tracking technologies when you visit or browse the Website.
From Third Parties: Such as analytics providers (e.g., Google Analytics), advertising networks (e.g., Meta Pixel), or payment processors that help facilitate transactions.

4. Purposes of Processing

We use the collected data for:

Order Processing and Fulfillment: To manage purchases, process payments, ship orders, and handle returns or exchanges.
Customer Support: To respond to inquiries, provide support, and resolve issues.
Advertising and Analytics:
- Google Analytics for site performance and user behavior analysis.
- Meta Pixel (Facebook/Instagram ads) for tracking ad performance and retargeting.
Communication: To send order confirmations, shipping updates, newsletters, promotional offers (if you opt in), or important service-related information.
Compliance and Legal Obligations: To comply with applicable laws and regulations, or to respond to lawful requests.
Security and Fraud Prevention: To detect, prevent, and address security threats or fraudulent transactions.

5. Legal Basis for Processing (EEA/UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your Personal Data under one of the following legal bases:

Contractual Necessity: Processing is necessary to fulfill our contract with you (e.g., completing a purchase).
Legitimate Interests: For business interests such as improving our services, fraud prevention, or direct marketing (unless overridden by your data protection interests).
Consent: Where you have expressly given us consent (e.g., for marketing emails or certain cookies).
Legal Obligation: To comply with relevant legal or regulatory obligations.

6. Disclosure of Your Data

We may share your Personal Data with:

Service Providers:
- Payment processors (e.g., PayPal, Authorize.Net)
- Shipping carriers (e.g., UPS, FedEx, DHL)
- Web hosting and IT service providers
- Analytics and advertising partners (e.g., Google, Meta)
Business Transfers: In the event of a merger, acquisition, or sale of company assets.
Compliance with Laws: Where required to comply with applicable law or to protect our rights or the rights of others.

We do not sell your Personal Data for monetary compensation. However, certain data sharing for interest-based advertising could be considered a “sale” or “share” under state privacy laws. You may opt out as described below.

7. Data Retention

We retain your Personal Data only for as long as needed to fulfill the purposes outlined in this Privacy Policy, and as required or permitted by law:

Order and Transaction Data: Retained for accounting, tax, and legal compliance (e.g., 7 years in some jurisdictions).
Marketing Data: Retained until you opt out of marketing or withdraw your consent.
Analytics Data: Often retained in aggregate or anonymized form for performance analysis.

Once the retention period expires, your Personal Data will be securely deleted or anonymized.

8. Security Measures

We implement reasonable administrative, technical, and physical security measures to protect your Personal Data against unauthorized access, disclosure, alteration, or destruction. This includes:

Secure Socket Layer (SSL) encryption for data transmitted between your browser and our servers.
Restricted access to your Personal Data on a need-to-know basis.
Regular reviews of our information collection, storage, and processing practices.

However, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

9. Cookie Policy

We use Cookies and similar tracking technologies to:

Operate and improve our Website.
Analyze traffic and user behavior.
Deliver relevant advertising and understand the effectiveness of our marketing.

For more details on how we use cookies and how you can manage your cookie preferences, please see our [Cookie Policy] (or the corresponding section on our Website).

10. Additional Information for Users in the European Union

10.1 Your GDPR Rights

Under the General Data Protection Regulation (GDPR), you have the right to:

Access: Request a copy of your Personal Data.
Rectify: Correct any inaccuracies in your Personal Data.
Erase (Right to be Forgotten): Request deletion of your Personal Data when it’s no longer needed or if processing is unlawful.
Restrict: Limit the processing of your Personal Data in certain circumstances.
Object: Object to processing based on legitimate interests or direct marketing.
Data Portability: Receive your Personal Data in a structured, commonly used, machine-readable format and transmit it to another controller.
Withdraw Consent: Where processing is based on consent, withdraw that consent at any time.

To exercise your rights, please contact us at support@supergearperformance.com. We may require verification of your identity before responding to your request.

11. Additional Information for Users in the United States

This section supplements and integrates with the rest of this Privacy Policy. It applies to residents of states that have enacted comprehensive privacy laws, including but not limited to California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, and Montana (collectively, “US State Privacy Laws”).

11.1 Categories of Personal Information Collected

In the past 12 months, we may have collected the following categories of Personal Information:

Identifiers: Name, email address, phone number, shipping/billing address.
Internet or Other Electronic Network Activity: Usage Data, IP address, cookies, etc.
Commercial Information: Records of products or services purchased.
Geolocation Data (approximate, if collected via IP address).

11.2 Purposes of Collection

Order Fulfillment
Customer Support
Analytics
Advertising (including possibly interest-based advertising)

11.3 “Sale” or “Sharing” of Personal Information

We do not sell your Personal Information in exchange for money. However, certain data sharing—for instance, allowing third parties to collect data via cookies for targeted advertising—may be considered a “sale” or “share” under some state laws. You have the right to opt out of such processing.

11.4 Your Privacy Rights Under US State Privacy Laws

Depending on the state in which you reside, you may have rights to:

Access your Personal Information (the “right to know”).
Delete your Personal Information.
Correct any inaccuracies in your Personal Information.
Opt Out of the sale or sharing of Personal Information, or of targeted advertising.
Obtain a copy of your Personal Information in a portable format.
Non-discrimination for exercising your rights.

To exercise these rights, please contact us at support@supergearperformance.com. We may request information to verify your identity before responding. If you use a user-enabled global privacy control (e.g., Global Privacy Control browser signal), we will honor it as required by applicable law.

12. Information on Opting Out of Interest-Based Advertising

To learn more about how to generally opt out of interest-based advertising:

Visit the Network Advertising Initiative or the Digital Advertising Alliance.
For Google-specific opt outs, see Google’s Ad Settings.
For Meta-specific opt outs, see Facebook Ad Preferences.

You can also adjust your browser settings to block or remove cookies.

13. Legal Action

Your Personal Data may be used for legal purposes by the Owner in court or in the stages leading to possible legal action arising from improper use of this Website or related services. We may be required to reveal Personal Data upon request of public authorities.

14. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last updated” date. In cases where we materially change the ways in which we use or share your previously collected Personal Data, we will notify you via email or another prominent method (if feasible).

Your continued use of the Website after any update to this Privacy Policy constitutes your acceptance of the revised policy.